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Cookie Policy

Last updated: March 2026

1. What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide information to the site owners, and to improve the user experience.

Cookies can be "persistent" (they remain on your device until they expire or you delete them) or "session" cookies (they are deleted when you close your browser). First-party cookies are set by the website you are visiting, while third-party cookies are set by a different domain.

This Cookie Policy explains how NexusWeaver Ltd ("we", "our", "us") uses cookies and similar technologies on the Ascend website and web services. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR).

2. How We Use Cookies

We categorise the cookies we use into three groups. Non-essential cookies (analytics and performance) are only activated with your explicit consent, as required by UK PECR regulations.

  • Essential Cookies: Required for the website to function. These do not require consent under PECR.
  • Analytics Cookies: Help us understand how visitors interact with the site. Require your explicit consent.
  • Performance Cookies: Help us monitor stability and diagnose issues. Require your explicit consent.

When you first visit our site, a cookie consent banner will ask you to accept, reject, or customise your cookie preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in the website footer.

3. Essential Cookies

These cookies are strictly necessary for the website to function and cannot be switched off. They are usually only set in response to actions you take, such as signing in or setting your privacy preferences.

  • Firebase Authentication tokens: Used to maintain your signed-in session and verify your identity securely. These tokens are stored in your browser and are essential for accessing your account.
  • Session management: Temporary cookies that maintain your session state while you browse the site. These are deleted when you close your browser.
  • Cookie consent preferences: We store your cookie consent choice in localStorage so we do not ask you again on every visit. This is stored locally on your device and is not transmitted to our servers.

Legal basis: These cookies are exempt from consent requirements under PECR Regulation 6(4) as they are strictly necessary for the provision of the service you have requested.

4. Analytics Cookies

With your consent, we use Firebase Analytics (provided by Google) to collect anonymised usage data. This helps us understand which pages and features are popular and how users navigate the site.

Data collected:

  • Pages viewed and time spent on each page
  • Referral source (how you arrived at the site)
  • Browser type and operating system (anonymised)
  • Screen resolution and device category (desktop/mobile)
  • Country-level location (city-level data is not collected)
  • Feature interaction events (button clicks, form submissions)

Data retention:

Firebase Analytics data is retained for 14 months by default. We do not use this data to identify individual users. IP addresses are anonymised before storage.

Legal basis:

Consent (GDPR Article 6(1)(a)). These cookies are only activated when you explicitly consent via the cookie banner.

5. Performance Cookies

With your consent, we use Firebase Crashlytics (provided by Google) to collect crash reports and diagnostic information. This helps us identify and fix bugs to improve the stability and reliability of our services.

Data collected:

  • Error messages and stack traces when crashes occur
  • Device type, operating system, and browser version
  • App/page state at the time of the error
  • Anonymised user identifiers (not linked to your account)

Data retention:

Crashlytics data is retained for 90 days. Crash reports do not contain personal information and are used solely for debugging purposes.

Legal basis:

Consent (GDPR Article 6(1)(a)). These cookies are only activated when you explicitly consent via the cookie banner.

6. Third-Party Cookies

Some third-party services we integrate with may set their own cookies when you interact with their features:

Google Sign-In

When you sign in to Ascend using Google Sign-In, Google may set cookies to manage the authentication flow. These cookies are governed by Google's Privacy Policy. These are considered essential as they are required for the sign-in process you initiate.

Stripe Checkout

When you subscribe to a paid plan, you are redirected to Stripe's hosted checkout page. Stripe may set cookies to process your payment securely and prevent fraud. These cookies are governed by Stripe's Privacy Policy. We do not have access to or control over Stripe's cookies.

We do not use any third-party advertising cookies or cross-site tracking technologies. We do not sell your data to third parties.

8. Managing Cookies

You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in the website footer.

You can also control and delete cookies through your browser settings. Here is how to manage cookies in common browsers:

  • Google Chrome: Settings → Privacy and Security → Cookies and other site data
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Microsoft Edge: Settings → Privacy, search, and services → Cookies and site permissions

Please note that blocking essential cookies may prevent the website from functioning correctly. If you clear all cookies, your cookie consent preferences will be reset and you will be asked to choose again on your next visit.

For more information about cookies in general, visit allaboutcookies.org.

9. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for regulatory, operational, or legal reasons. We will update the "Last updated" date at the top of this page when we make changes.

If we make material changes to how we use cookies, we will reset the cookie consent banner so that you can review and update your preferences.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: